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Placement Zones — Where art lands

A Placement Zone doesn't record coordinates. It records intent. You tell the template "the primary logo belongs here, treated this way," and every team's art arrives correctly sized and positioned — even though no two teams' logos share the same shape, ratio or dimensions.

Because art behaves differently depending on where it sits, the zone declares how it should land:

• Standard Size — Art places at its own true dimensions, straight from the library. The spec is authoritative; the zone doesn't touch it.
• Fitted — Art scales to the bounds of the zone. Use it where the space rules, not the asset.
• Enveloped — Art warps to a contoured surface rather than sitting flat on it — a curved panel, a shaped seam, a sleeve.
• Proxy — A stand-in that holds the position while the real asset is still in approval. The layout is finished before the art is.
• LineArt — The line-drawing rendition of the placement, for the tech-pack views that need outline rather than render.

Color Blocks — Every fill that changes by team

A Color Block is any area of a design whose color is determined by the team, not the artwork itself. Instead of assigning a fixed color, you link the block to a team attribute, such as Primary Color, Secondary Color, or Accent Color. When the team colors change, every linked Color Block updates automatically across the entire program.

The key idea is that a Color Block doesn't store a color value, it stores a reference. Its role is simply to identify what the area represents ("this is the Secondary Color"), while the team data supplies the actual color value. It can include the exact production values required for printing, embroidery, or thread matching—not just an on-screen color approximation.

Embroidery Zones — Where production data comes through

The Embroidery Zone is the bridge between artwork and manufacturing. It carries the exact color chip, the swatch name, and — wherever applicable — the PMS thread code required for the embroidered look. Nothing gets retyped, which means nothing gets mistyped.

Zones come in the forms production needs:

• Logo — The embroidered logo application, with its technique carried from the library.
• Color — The thread color callout itself, resolved per team.
• LineArt — The outline rendition for spec views.

Because embroidery output is colour-critical, these zones work in CMYK — the color mode the downstream process expects.

Dimensions — One design, many bodies

The same design doesn't carry the same measurements. A style runs across men's, women's, youth and infant, and each carries its own dimension set — logo heights, placement drops, callout values. Historically, that meant maintaining several near-identical spec sheets by hand and hoping they stayed in sync.

Dimensions are variables here, so they resolve per size class automatically; and one set can be designated the Master Dimension – the reference the others derive from. Change the Master, and the dependent dimensions follow. You maintain one relationship instead of four separate truths.

Text — Text on licensed product isn't typing. It's construction.

Each kind behaves differently, so each is its own variable:

• Text Spec — Production text. Callouts, colorway names, values. Linked, resolved per team, never retyped. Segmentation added under Text, it detects and segments words, letters, and numbers within artwork, enabling precise processing of design elements commonly used in apparel graphics, jersey numbering, vehicle/cab branding, decals, and custom signage. Each character or design component can be isolated and managed individually for downstream production and customization workflows.
• Linear Graphic — A straight wordmark. Set on a baseline, styled, swapped per team.
• Contour Graphic — Text that follows a path — an arc across a crown, a curve along a seam. The path stays; the team's word flows into it.
• Envelope Graphic — Text distorted into a shape. The envelope is the design decision; the wordmark inside it is the variable.

Treatments & Effects — The layer that runs across everything

Apparel is not flat color. A region can carry a mask, several fills stacked on one object, several strokes, and a full stack of treatment on top:

• Masks — Uploaded and applied to any region, sized against the content that lands in them, and applicable to strokes as well as fills. Upload any image and use it as a mask for your text or logo. The uploaded image becomes the mask, shaping the artwork beneath it. Then choose how the mask behaves: resize to fit the artwork, keep its original size or repeat as a tiled pattern.
• Multiple fills on one object — Build layered construction without shredding the object into pieces.
• Multiple strokes — Add and manage stacked outlines with independent control.
• Textures and pattern fills — Seamlessly integrate surface treatments into your design.
• Shadows, blur, and fade — Preserve depth, dimension, and softness across edits.
• Washed and distressed — Achieve authentic vintage and garment-worn finishes.
• Glitter and specialty — Apply premium effects that stay attached to each layer.

Effects target the layer you point them at — a specific fill, a specific stroke, or the whole object. The stack is part of the slot's setup, not something rebuilt per team. Set up a masked, textured, distressed wordmark once, and every team's variant inherits the entire treatment — while each fill and stroke still resolves to that team's correct color.

Masking

It starts with masking. Upload any image and it becomes a mask for a logo, a wordmark, or a fill. Then you make one decision about how it should behave. Fit it, and the mask locks to the exact bounds of whatever lands inside. Scale it, and it resizes as the content changes, covering a four-letter city as cleanly as a twelve-letter one. Tile it, and the mask repeats across the shape, so a pattern or print fills the letterform edge to edge at any size. One choice on the template, and every variant gets the right result.

Texture

Texture layers on top of that. Any surface a brand can picture, whether it's a canvas weave, a cracked vintage print, a woven twill, or a soft grain, can be applied to any region and carried as part of the design itself. It isn't pasted onto one team's artwork; it's built into the slot, so it reproduces with the same fidelity across the entire roster while every element still resolves to its own team color.

Type System

Change the font on the fly and every variant follows. Split a wordmark into parts, whether that's an established year set as 19 and 69 on either side of a crest, a two-letter city broken and placed apart, or a team name divided across the chest, and each fragment becomes its own placement with its own position, size, and treatment. The name stops being a fixed string; it becomes a system that reflows for every team, whatever the length and whatever the shape.

Effects Stack

Then come the effects. Once the type is set, the mask applied, and the texture chosen, the full depth of the appearance stack is yours on any layer. A drop shadow for dimension. A grain for wear. A zig-zag for a torn edge, a blur for a fade, a warp for a contoured surface. Each effect targets exactly the layer you point it at, whether that's a single fill or the whole object, and it holds its place while the color underneath changes from one team to the next. Stack them, save the look, and the whole treatment travels together: mask, texture, type, and effect as one.

The Platform Difference

This is the difference between a tool that copies artwork and a platform that reproduces design. A designer sets the intent once, from the mask behavior to the texture, to the type system, to the finish, and EasyVariants carries that intent faithfully across the full breadth of a license. The craft stays in the designer's hands; the multiplication becomes the machine's.