Rapid Variants, Optimized for Illustrator

10X Production Speed

Guaranteed Visual Precision

Unleash Unbounded Creativity

Automate Your Product Designs
 

Meet Easy Variants: You Create, We Multiply

In the fast-paced world of consumer products, innovation is constant. New colors, fresh logos, unique wordmarks, seasonal changes, and custom text lead to an overwhelming number of product variants. Sound familiar?

Are your designers spending endless hours on repetitive tasks - copying, pasting, resizing, and manually adjusting colors for countless variants? Is maintaining brand consistency across hundreds of products a constant battle? Do you need rapid customization to slash your time-to-market, or dream of offering personalized products without the design workload nightmare?

 



The Design Bottleneck: Draining Time, Dulling Creativity

Manual variant creation isn't just time-consuming; it's a bottleneck that drains your team's creativity, compromises design consistency, and slows down your market speed.
Repetitive Manual Work
Repetitive Manual Work   

Designers drowning in the tedious cycle of duplicating designs for every new colorway, logo placement, or text change.                          

Consistency Challenges
Consistency Challenges

Ensuring every single variant adheres perfectly to brand guidelines becomes an insurmountable task, leading to costly errors.

Slow Time-to-Market
Slow Time-to-Market   

The sheer volume of manual work delays the launch of new collections and personalized offerings.                         

Limited Customization
Limited Customization

The fear of overwhelming design workload prevents you from offering the personalized products consumers crave.

Unlock Design Automation with Easy Variants

Welcome to Easy Variants. You design the original in Adobe Illustrator; we effortlessly generate every variant.

Imagine transforming your design workflow from hours or days of manual effort into minutes of automated perfection.


How Easy Variants Works

Seamless Integration, Intelligent Automation

Easy Variants works directly with your existing Adobe Illustrator files, turning complex variant generation
into a simple, intelligent process.
Define Your Variables

Simply mark the variable sections of your designs directly within Illustrator. Whether it's a logo placeholder, a color swatch, or a text box, our intuitive system lets you define precisely what changes.

Ensure Unwavering Consistency

Elements that stay consistent - your product outlines, core shapes, and base layouts - are recognized as static sections. They're propagated flawlessly across all variants, guaranteeing unwavering brand consistency and precise adherence to your design guidelines, every single time.

Connect & Automate with External Data

Then, map these variable objects to your external variant lists. Whether it's a PLM system, a Digital Asset Management system with corporate logos, or an Excel sheet of colorways, Easy Variants connects the dots.

Beyond Simple Linking: Intelligent Design Variations

Gain granular control over every detail, from color and sizing to text placement, all with smart automation.

  • Color Transition Generator: Instantly explore countless color variations for your designs. This powerful feature lets you effortlessly produce a full range of color transitions, each precisely incremented by your chosen Hue, Saturation, or Lightness values. Quickly compare diverse shades side-by-side, accelerate your decision-making, and achieve the perfect aesthetic for every product, all with just a few clicks.
  • Proportional Resizing: Resize artwork proportionally based on product dimensions specified in your data.
  • Smart Text Handling: Segment text and position parts across multiple artwork zones.
 
Seeing is believing

Explainer video & Product Variants demos

Easy Variants | Explainer video
Easy Variants | Cap Variants Demo
Easy Variants | Sweatshirt Variants Demo
Easy Variants | Shoe Variants Demo
Easy Variants | Color Transition Generator Demo
The Easy Variants Advantage

10X Speed, Guarantee Brand Consistency, Fuel Innovation

The result? Generate hundreds, even thousands, of error-free design variants in
minutes - not hours or days.
  • Boost Design Output 10X: Free your designers from repetitive drudgery, allowing them to focus on pure innovation and new concept development.
  • Guaranteed Consistency: Eliminate human error and ensure every variant perfectly aligns with your brand standards and design guidelines.
  • Accelerated Time-to-Market: Rapidly customize and deploy new collections, gaining a critical competitive edge.
  • Scalable Personalization: Offer extensive product personalization and custom builds without fear of an unmanageable design workload.

Ready to Design Smarter?

Eliminate repetitive tasks, scale your designs, and fuel
innovation across your product lines.

Transform your design workflow today with Easy Variants.
Request a Demo Today

Let's automate your product variants.
Disclaimer: 2025 EasyVariants. All rights reserved. Adobe Illustrator® is a trademark of Adobe Inc. EasyVariants is not affiliated with or endorsed by Adobe Inc.